The Ruidoso Valley Greeters, those turquoise-jacketed gals you see all over Lincoln County, are a branch of the Ruidoso, New Mexico Chamber of Commerce. They help support business in the county by holding Ribbon Cuttings for new businesses; hold surprise monthly Champion of Service Awards that go to a business employee who shows "above and beyond" courtesy, helpfulness, kindness, thoughtfulness, and efficiency to customers; and attend Business After Hours where local businesses stay open later to celebrate with food and friendship.

Most of the 30 Ruidoso Valley Greeters are retired; but some still work. All of the Greeters are full-time residents in Lincoln County. They are smart, personable, caring and funny. It takes cooperation, hard work and everyone pulling their share- and more- to plan, set up and host their annual three-day Greeter fundraiser, the Christmas Jubilee.

The Christmas Jubilee is the Ruidoso Valley Greeters’ signature annual event, held the second full weekend of November. It originated to assist the local merchants by bringing people to the village during the slowest time of the year. Proceeds go back into the village by way of donations or projects.

Over the years, the Greeters have: Sponsored a room at the NEST, put picnic tables in Three Rivers Park, built the gazebo at the Chamber, contributed greatly to the mural at the fire station and the Humane Societies’ dog park and spaying projects, sponsored the Ruidoso Library’s Teen Project and Books for Babies programs and continue to contribute monthly to the local food banks.

Donations made within the community include: Chamber Music Festival, Community United Methodist Church, Community Youth Center Warehouse, Festival of Lights, Fort Stanton, Inc., Gateway Disaster Relief Team, Humane Society, Lincoln County Community Theater, Lincoln County Food Bank, Lincoln County Sheriff’s Posse, Peace Village, Inc., Road Runner Food Bank, Ruidoso Day in Santa Fe, Ruidoso Noon Lions Club, Ruidoso Osos, Ruidoso Police Department, Ruidoso Public Library and Friends of the Ruidoso Library, Ruidoso Regional Council for the Arts, Ruidoso Valley Chamber of Commerce Ski Apache Disabled Skiers’ Program, Ski Run Road Challenge, The NEST, Wall of Courage and White Mountain Search and Rescue.